Grant Street Pier

The award winning architectural design of the Grant Street Pier is absolutely stunning. This first-of-its-kind cantilevered pier was designed to resemble a ship’s decking, its post-tensioned cable-stayed structure evoking the majesty of a ship’s mast.

We are in awe of this new landmark, and endeavored to extend its commitment to its nautical theme in developing its brand identity. Inspired by the statement, “masts and cables are the simplest and most efficient of structural elements,” we leaned heavily on these prominent features as a source of design inspiration for the logo work.

Deliverables: Identity Suite / Promotional Collateral / Social Media Graphics

Photo Credit: Lions Eye Aerials