H/NT are no-nonsense, down-to-earth software and app developers on a mission to transform how software is made. They wanted a visual identity reflective of this approach.
The forward slash in their custom wordmark is a visual reference to coding language. It’s a clean and powerful statement of what they do, and the way they do it. This slash also acts as a secondary mark that can be leveraged into patterns and other graphical elements within the brands visual language.