Coffee has a story, a lineage tied to its origin. Some of the best coffees come from the world’s smallest places; it builds communities and makes unlikely connections with the rest of the world. Coffee—is culturally relevant.
Relevant Coffee honors this element of their industry, and we designed their brand to do the same, pulling elements from the natural environments where they source their high-quality beans. A flexible identity system—three half-moon animal marks, each indigenous to Relevant’s source regions, and a stylized coffee burst—serve as a visual differentiator in a saturated specialty coffee marketplace. Their brand, like their product, ties many communities together.