USAgencies Credit Union

USAgencies Credit Union wanted a brand refresh reflective of their belief that, “you deserve a better banking experience.” Understanding that most customer experiences start with the visual one, we decided it best to do a ground-up build.

Mindful of the importance of their former color palette, we carried this element into the new branding, freshening it up to create a modern take on the traditional red, white and blue. We paired it with a new logomark steeped in the same patriotism.

Deliverables: Brand Strategy / Branding / Identity Suite / Promotional Collateral / Social Media Graphics